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As a founding member of the International Seafood Sustainability Foundation (ISSF), we are fully committed to ISSF's Conservation Measures. 

Following Conservation Measure 1.3, we are committed to reducing our sourcing of Indian Ocean origin Yellowfin tuna by between 11% and 22%, calculated with respect to our average annual level of Indian Ocean Yellofin purchases from 2017 to 2019.

Following Conservation Measure 2.4, we are committed to reporting the breakdown of our raw materials sourcing by fishery category and supplier category. 

  • Between Q4-2021 – Q3 2022, 3% of our raw materials were sourced from MSC-certified fisheries eligible to use MSC labels; 24% from Comprehensive FIP fisheries scoring A, B or C; and the remaining 72% from non-MSC and non-FIP fisheries.

  • Between Q4-2021 – Q3 2022, none of our raw materials was sourced from ISSF-participating companies, from Data Check companies, nor direct from vessels.

  • We have made it a priority to decrease our purchases from categories that are not mentioned in the above.

Following Conservation Measure 7.5, we are committed to reporting and increasing the volume of tuna purchases from PVR-registered longline vessels. Betweeen Q4-2021 and Q3-2022, 19% of our longline raw materials were caught on PVR-registered vessels. 

Conservation Measures: About

CM1.3 IOTC Yellowfin Tuna

CM2.4 Supply Chain Transparency

CM7.5 PVR Longline

Conservation Measures: Files
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